Target Audience & Competition Essay Example | Topics and Well Written Essays - 1500 words

Target Audience & Competition - Essay Example Maslow’s Theory of Needs and its Application to Marketing In case where an individual worker like for example needs more money for meeting his needs it is obvious that he needs to work harder for doing so. According to Maslow there are physiological, safety and security, social, esteem and self-actualization needs that happen to be really important (Adair, 1996). By putting in the hard work the individual can try to meet his need and later can also put in the necessary effort and time to win the desired reward. Here we can also use the Expectancy theory where an individual worker puts in efforts to adjust his personal motivational levels to that of her or his colleagues. Maslow's hierarchy of needs identify five basic areas of needs that most humans experience. First is the physiological or the basic life survival needs then comes the safety and security need after that is the social need that includes belongingness and love after which comes the self-esteem and the fifth need is the self-actualization. Maslow found out that a person moves form one need to another after he has met a need. Like if he meets the needs at level one, then he moves toward the next, and then the next and so on. Maslow found out that decision making and human behaviour are motivated by one of any five need levels in the hierarchy model he presented. If we apply these needs to the marketing theory it will not be wrong to say that the marketers by effectively appealing to one of the motivational drivers can be really successful. The social and self esteem needs can be fulfilled by the marketers by using strong marketing campaigns and building a strong brand image. People are in search of recognition so if marketers fulfil this need they can always make good profit out of their businesses. Maslow's fundamental principles link marketing and human psychology. It is important for the marketer to find out the level of need which the customer is looking to meet, and then market the prod uct in a way that convinces him that he particular need will be fulfilled like that. Performing periodic evaluations of the marketing techniques as the target audience are not likely to stay static is very important. It is very important for the marketers to be aware of the place where Maslow's hierarchy of needs of the customer base is and the place where the product fits in. By paying more attention to this marketing can be more effective. Stages of the Consumer Behaviour Model and its Application to Marketing Researchers have proven that that motivation factors play a significant role in stages of purchasing process and possess positive influence on the internal factors that is the information search, alternatives evaluation, and post purchasing and purchasing. All these internal factors can have an impact on each other in positive direction and are strongly correlated. Consumer happens to be one of the very significant and complicated units of the marketing system. As many exter nal and internal factors impact consumer behaviour within this system, the measuring and evaluating of purchasing process proves to be comparatively difficult. Consumer behaviour is not as straightforward as the purchasing of a service or product by paying its price but at the same time it is a procedure that has post-purchasing dimensions. Understanding of the consumer behaviour in all the stage of consumer behaviour model that consist of recognising the problem, searching the information, evaluating the alternatives, purchasing and also

Types of Presentation Aids Essay Example | Topics and Well Written Essays - 1000 words

Types of Presentation Aids - Essay Example The use of pictures and sound can be communicated and remembered more effectively and efficiently than a speech or presentation without presentation aids. Presentation aids help the important parts of a presentation stand out. The selection of a presentation aid is based on the type of audience, the speech content, and the occasion where the presentation is being given. There are many different types of presentation aids like, objects, models, pictures, graphs, audio clips, videos clips, handouts, and multimedia clips. A presentation can include either one type of presentation aid or many different aids together. Using presentation aids can help make your presentation interesting and it also help you remember your key points easily. Pictures are a very effective presentation aid as it is easier to remember what you see than what you hear. Pictures are of different types such as, diagrams, maps, posters, graphs, pictograms, and the like. A picture can be a two-dimensional image of something or it can also be a schematic drawing that explains how something works. Pictures are best used hen a presentation is lengthy. The audience often looses interest and attentiveness when a presentation in long. The use of pictures can keep the audience engaged and help them remember the key ideas of the presentation. Diagrams, graphs, pictograms help the audience understand the concept of the presentation better. ... Statistical information can be presented much more effectively with the help of graphs, diagrams and charts than just through verbal communication. Pictures can brilliantly describe an event, scene, or object immediately. Using pictures as a presentation aid can also have its own disadvantages. If your picture is not clear and does not completely represent your concept, it can mislead the audience. If the pictures used are too complex and have too much information it does not serve the purpose of keeping the audience engaged, as the audience tend to loose interest if the picture shown is too complex. Also, it is important to have knowledge of graphs and charts when preparing a presentation using graphs or charts as a presentation aid, as it is necessary to use the right kind of chart or graph to present certain kind of data or it can misinform the audience. Another useful presentation aid is objects. Though the use if objects is not very common it is a very handy presentation aid. It is usually suitable for a science presentation or a presentation where the object is helpful in illustrating the actual subject of the speech or one of its main features. Objects can be inanimate or live things, for example, in a science presentation about the human body, a model of the human body can be used as a presentation aid to help the audience understand the presentation better. The use of objects as presentation aids can be advantageous when the topic of the presentation is complex and is difficult to explain just verbally. When an object is used in a presentation the audience is more attentive and engaged in what the speaker is saying as they see and hear the explanation at the same time. Objects also give a